LifeShield Privacy Policy

1) Information We Collect

Information you provide directly.

Depending on the Services you use and the information you or your authorized representative provide, we collect:

• Name, date of birth, email address, mailing and service addresses, and phone number
• Payment information, including card or bank-account details, payment authorizations, subscription terms, and billing history
• Emergency-contact details and health or medical information you provide to support monitoring and assistance
• Device identifiers, status and location information, including precise location where supported by your device and service
• Call recordings, transcripts, and information provided during enrollment, support, or other communications
• Shipping, delivery, cancellation, and other service records

Information collected automatically (cookies and similar tech).

We use cookies and similar technologies to:

• Recognize your browser or device
• Remember your preferences
• Measure and analyze site traffic and interactions to improve the Services

See “Cookies” below for management options.

2) When We Collect Information

• Enroll or update your service by telephone or through an authorized representative
• Provide payment, emergency-contact, or health information
• Use a medical alert device or contact monitoring or customer support
• Make a payment, receive a shipment, or request a service change or cancellation
• Browse or interact with our website

3) How We Use Information

• Enroll customers, administer subscriptions, process authorized payments, and maintain billing and authorization records
• Provide monitoring and assistance, including communicating with emergency contacts, monitoring providers, and responders
• Ship and support equipment, provide service notices, and handle account changes, cancellations, and disputes
• Operate, maintain, and improve our website and Services; identify fraud, errors, and security issues
• Review calls and service quality, including through automated and AI-assisted tools
• Respond to inquiries and send communications consistent with your choices and applicable law
• Meet legal obligations and maintain records needed for compliance and dispute resolution

4) How We Protect Information

We use technical and organizational safeguards designed to protect personal information. These include access controls and encryption for our customer database and stored call recordings. Our public website uses HTTPS. No method of transmission or storage is completely secure.

Payment information is used with our payment service providers to process payments you authorize. Please do not send full card numbers, bank-account numbers, Social Security numbers, or sensitive medical details in ordinary email.

5) Cookies

What are cookies? Cookies are small files placed on your device by your browser. They help us recognize your browser, remember preferences, and understand how our site is used.

We use cookies to:

• Save preferences for future visits
• Compile aggregate analytics about traffic and interactions (sometimes through trusted third-party providers acting on our behalf)

Managing cookies. You can set your browser to warn you when a cookie is being set or to block cookies entirely. Each browser is different—check its Help menu for instructions.

If you disable cookies: Some features may not function properly, and your experience may be less efficient. You can still place orders by contacting customer support.

6) Sharing Information with Third Parties

We may share personal information with third parties in these situations:

• Service providers that support hosting, payment processing and verification, shipping, communications, customer support, analytics, and operations, subject to confidentiality obligations
• Monitoring providers, your designated emergency contacts, and emergency responders, as needed to provide monitoring and assistance
• Providers of call recording, transcription, automated or AI-assisted communications, and quality-review tools, as needed to support those functions and subject to confidentiality obligations
• Legal compliance and protection—to comply with law, enforce our policies, or protect the rights, property, or safety of LifeShield, our users, or others

Text messaging data. Text message opt-in data and consent will not be shared with third parties.

This policy describes our information practices; it does not replace any notice or consent required for recording calls, processing payments, or other activities.

7) Third-Party Links

We may link to third-party websites or services. These have their own privacy policies, and we are not responsible for their content or practices. We welcome feedback about any linked sites.

8) California Disclosures

California Online Privacy Protection Act (CalOPPA)

• You can visit our site anonymously.
• We will post any changes to this Privacy Policy on this page.
• Due to the evolving nature of “Do Not Track” (DNT) signals, we may not always be able to honor the intent of a browser’s DNT mechanism.
• You can update your personal information by contacting us via email or phone (see “Contact Us”).

9) Children’s Privacy (COPPA)

We do not knowingly collect personal information from children under 13 and do not specifically market to them. If you believe we have collected information about a child under 13 in error, please contact us immediately (see “Contact Us”) so we can take appropriate action.

10) Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with an updated “Last updated” date.

11) Records and Privacy Requests

Our records include service, payment, authorization, call, and dispute information. Retention needs vary by record type and applicable requirements. Contact us with questions about retention or to request access, correction, or deletion of your personal information. Available rights and exceptions depend on applicable law; we may need to verify your identity before acting on a request.

12) Contact Us